IXDA: Interaction 2012 Conference
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Loading ...The international crew at Interaction 2012 approached me to design the look and feel for their conference which is being held for the first time outside the US in Dublin. An amazing achievement to win the hosting of the conference for Ireland and it was an honour to be asked to design the site and branding.
The guys had a very firm brief and they wanted to capture the anology of building bridges internationally. As the conference is being held beside the iconic Samuel Beckett bridge it was an obvious choice for the illustration. The feeling of distance was achieved though the use of strong lines and city tags. I wanted the branding to be colourful yet sophsicitated and I feel the resulting illustration and clean lined website captures this aim.
I tend applied my illustrative treatment across all branding for the conference from print elements such as Stage Banners, Scrims, Brochures, Ticket Badges and pull up Banners to digital signage such as the Screen Projections and Digital Signage. It was wonderful to see all the branding applied and the conference managed to maintain branding presence in all the various venues from the Convention Centre to Trinity Dining Hall to The Store House.
Slideshow of Branding:
Fiona 
