MUZU.TV needed a uncomplicated newsletter that provided an area to highlight what they wanted their subscribers to click on, while also providing sub-areas of clickable news. I designed the newsletter to zone the eye in on these areas upon opening and made good use of big images to hopefully encourage the subscriber to click through to find out more. I also provided a top 5 charts area, which was another foil to attract the subscribers interest.
All in all the newsletter was designed to catch the eye yet be quick and easy to design up and mail out, all the while aiming to gain click thoughs back to MUZU’s site, which it achieved nicely.
Also below are various eShots that headed out to various different subscribers over the past few months. The iPod competition was particularity successful in garnering click-throughs.