Some people arrive at coaching knowing exactly what they want but not sure how to get there.
Others have built something genuinely impressive — a career, a business, a life that makes complete sense on paper — but something feels...off.
Aoife has spent the better part of two decades learning how to help both.
She works with private clients and with organisations who understand their best investment is their people.
Aoife's own career has a lot to answer for. A law degree led her into marketing, then communications and PR, then years of close work with founders, leaders and entrepreneurs.
Working at that level, across that many different businesses and personalities, sharpens something that can't be taught in a classroom: the ability to cut through what someone is saying to what they actually mean.
Training as a coach gave all of that a proper home — and made her realise that the work she'd been drawn to her entire career had a name, and a methodology, and a great deal more she still wanted to learn.
THE NOW
Today she works one-to-one with ambitious people at significant moments — a career transition, a return from maternity leave, a business that has outgrown its founder's current thinking, or simply a point where something has to change.
THE NOW
She brings the same focus to her corporate work: workshops, leadership sessions and keynotes for organisations that understand retaining good people starts long before they hand in their notice.
THE NOW
As someone who has built a business and made her own professional pivots, she knows the terrain. Not as an observer — as someone who has covered a good deal of it herself.
QUALIFICATIONS
MSc in Marketing Practice
UCD Michael Smurfit School of Business
HDip in Public Relations
Fitzwilliam Institute
Certificate in Communication
University College Cork
Higher Diploma, Relationship Mentoring
University College Cork
Professional Diploma, Coaching and Mentoring
Kingstown College
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